The 7 Elements of Art
The elements of art are the "building blocks" of art. This is the vocabulary we use to describe works of art. All students must be able to define and identify each of the Elements by the time they leave 5th grade.
A path created by a moving point, mark or object. It is a dot that takes a walk. Line can be straight, swirly, wavy, jagged, dotted, dashed, broken, thick, thin, zig zag, diagonal, vertical, horizontal, curved, bold, parallel or perpendicular.
Shape A two-dimensional (2D), flat enclosed area. When a line crosses over itself it creates a shape. Examples of shapes could be geometric, organic/natural, irregular, circle, square, rectangle, diamond, oval, crescent, heart, triangle, octagon.
Color The element of art derived from reflected or absorbed light. Color adds interest and mood to a work of art. It is also referred to as "Hue". The primary colors are red, yellow and blue. The secondary colors are created by mixing the primary colors. They are purple (violet), orange and green.
Texture How something feels or looks like it would feel if you could touch it. There are two kinds of texture: Real (how something actually feels, such as a sculpture) and Implied (when an artist paints or draws a texture but it is artificial).
Value The lightness or darkness of an object. The degree of lightness or darkness. The effect of light and shade in a picture. Value vocabulary includes tint (adding white to make something lighter), shade (adding black to make something darker) and hue (the true color). Shadow, highlight, and light source are also some vocabulary words to consider with this element of art.
Finding Information:
Analise adeverisement they have seen in magazines, on the street or TV and internet.
FIRST FORMATIVE TASK!
Make a flow chart of 6 ways of communication.
I.
HOW WE EXPRESS OURSELVES
I'
What happens in PYP 4A?
To begin the lesson students are provoked by visiting 3 diffferents classes. They will get some pcitures, musics and text to be analysed. They fiil in the Ychart about what it sounds like, what it looks like and feels like.
In the next meeting, students are given some picures about advertisement and what stuff that might include in ad. They record in mind map.
They learn about 6 ways of coomunication and then they might choose what element of advertisement they interested in.
Images
Music
Text
Space The element of art that refers to the emptiness or area around or within objects. Positive space refers to the part of the artwork that takes up space. Negative space is the area around that object. This element of art also refers to the "parts" of the picture... Foreground, Middleground and Background! .
Form Objects having three dimensions (3D), or height, width, and depth. You can walk around a form. Examples of form can include cubes, cylinders, and spheres.
A student shares his findings from the inquiry class in the classroom to his peers who join different inquiry class.
The nexst step is, when all students back from their inquiry class, they make a media presentation to share their firndings to other groups who dont go to the same class inquiry. This strategy is usually called"EXPERT GAME". This actiity happens 2 or 3 times regularly after the class inquiry.
THE PROJECT!
Students from 3 different group are gathered to create their first project. They have to use all their knowledge and apply them on that project. THey make an advertisement. To analyze or assess their project, we, as a whole group are checking or correcting the project together.
Second Formative Task
Create an individual advertisement using Brand Laddering.
What is Brand Laddering?
“Brand Laddering” is one of the most common marketing tools. To drive growth and loyalty, marketers frequently work to elevate benefits of the brand from technical to functional to emotional.
